Elon Musk said that Twitter will likely implement monetization "for all sorts of content" over the next several weeks.
The billionaire, who assumed leadership of the social media firm formally earlier this week, stated over the weekend that new content forms will be followed by a system for monetizing authors. He continued by saying that Twitter intended to outperform YouTube's existing payout, which gives artists 55% of all ad revenue from their videos.
Musk responded to influencer Quinn Nelson on Twitter by saying, "We can beat that," in reference to YouTube's existing business model.
In two weeks, according to Musk, there will be more monetization-related material to disclose. The remarks followed his announcement that Twitter will "shortly introduce the option to attach long-form content to tweets," which he said would put an end to the "absurdity of notepad screenshots."
The Apple App Store's revamped description of the Twitter app, which emerged on Saturday, included new capabilities including longer-format video and "priority ranking for outstanding content." The upgrade appears to contain the $7.99 launch of Musk's contentious authentication blue-check membership plan.
Tim Dodd, the producer known as Everyday Astronaut, stated on Twitter: "I would consider putting my complete videos here too for sure. If twitter could handle the full-length feature videos that I make and can offer a comparable payment scheme like YouTube does.
According to its website, Twitter now provides two video monetization schemes for advertisers: "Amplify Pre-Roll" and "Amplify Sponsorships."