After adjusting concessions to meet concerns about its use of sellers' data, U.S. online retail giant Amazon (AMZN.O) may be able to complete two EU antitrust probes by the end of the year, according to two individuals familiar with the situation on Friday.
By concluding the EU probes, the business will escape a punishment that may be as high as 10% of its annual global revenue.
Amazon offered in July to stop using sellers' data for its own competing retail business and its private label products in response to accusations that it was using its size, power, and data to promote its own products in order to gain an unfair advantage over rival merchants who also use its platform.
Following consultation with competitors and clients, the European Commission concluded that the company's concession required improvement.
One of the persons said that Amazon had expanded the types of data that it is prohibited from using.
By the end of the year, there may be an EU decision, the source added.
The EU enforcer of competition declined to comment.
When prompted for a remark, Amazon reaffirmed that it had worked constructively to allay the Commission's worries.
The firm also agrees to treat sellers equally when rating their offerings for the "purchase box" on its website, which is where the majority of its sales come from.
If a competing product varies significantly from the one in the first box in terms of pricing and delivery, the company has offered to set up a second buy box for it.
The prospect of an EU ruling by the end of the year was originally reported by Bloomberg.